Almost all of us have been using Instagram for years now and must be having at least one account on it, some of us are an Insta junkie as well sharing moments of our life constantly but, despite of the familiarity with the platform have you ever wondered or have given a thought to the fact why does Insta has two versions of it and what is the difference between them? Is it just a random launch or hides a strategic fact behind it.

The Space Gap:

Instagram and Instagram Lite may look the same yet they are different from each other starting from the main difference which is ‘Space’. Space plays a distinct role in separating these two applications from each other. Instagram is suitable for heavy resource exchange with being over 400MB on iOS and above 100 MB on an Android device, while Instagram Lite available for only 120MB and covers only light use of social media.

Accessibility:

On one hand where Instagram can be installed on both the iOS and Android devices it’s not the same with Instagram Lite. This version of Instagram is available in over 170 countries and is specially designed for areas with slow internet accessibility.

The Feature Loss:

With limited space and storage capacity Instagram Lite cannot hold all the features that the first version offers. Almost every feature such as notes, close friends, content tools are available in plenty on Instagram. However, basic features are present in Instagram Lite; it still covers everything with fewer bells and whistles. 

Choosing Your Side:

As such, there is no hard and fast rule for which version should be used, but if you are a person who is not too much into social media but wants to use it for staying connected with your loved ones or just want to enjoy basic features you can go for Instagram Lite and if you want to make the most out of what’s happening socially or are planning to be a social media influencer it will require heavy use of the platform so you can go for Meta’s Instagram.

Final Call:

Launching two versions of Instagram is not a random move, instead a strategic one. It’s a way to make space on the devices of users with different needs and resources available. Such thoughtful actions show the strategic thinking and makes Instagram one of the popularly used apps. It’s Instagram’s way to not make you miss out on them.