Everything you need to know about Youtube’s 2023 priorities
Neal Mohan, the new CEO of YouTube, wrote his first message to artists in which he emphasised that the firm hopes to continue supporting the community by giving them additional tools to generate money in the coming year. Other 2023 priorities were also mentioned, such as YouTube’s plans to experiment with generative AI and other forms, such as podcasts and shorts.
Longtime CEO of YouTube Susan Wojcicki left her position last month and joined Alphabet as an advisor. Neal Mohan, the chief product officer, was consequently elevated to the position of company CEO. He is now in charge of leading YouTube, a platform that competes in a variety of markets, from short videos to streaming services.
In the letter, the newly promoted CEO cited research from Oxford Economics showing that in 2021, more than 2 million creators worldwide will have made enough money to support a full-time job. In the past few months, YouTube has started experimenting with a variety of ways to pay artists, such as shopping-related features and sharing ad revenue on Shorts. The number of subscribers to individual channels has increased by 20% year over year to six million, according to the business.
The new YouTube CEO also highlighted multilingual capabilities like auto-captioning and the ability to subtitle videos in other languages. He stated that this year’s executives hope to meet more creators and provide them with more support.
According to Mohan, who previously served as the company’s chief product officer, the video streaming service is experimenting with adding more capabilities for formats like linked TV experiences, shorts, and podcasts.
Notably, the business recently disclosed that background play and other capabilities are coming to YouTube Music for podcasts. When a new podcast page debuted for users in the United States last year, YouTube gave a hint about its intentions. For podcasters, the platform is currently developing RSS feed integration, so they won’t need to upload individual episodes to the site.
He also emphasised how YouTube is working to make the site secure, particularly for children, by implementing features like parent-controlled playlists on Google TV.
In the letter, Mohan emphasised how YouTube works with many countries to develop policies. Plaintiffs in a case against the business before the U.S. Supreme Court claim that Google is to blame for promoting YouTube footage that was posted before the 2015 terrorist incident in Paris. The court’s interpretation of Section 230, which releases the platform from liability for user-generated content, will determine how the case is resolved.
“This is a pivotal moment for our industry. We face challenging economic headwinds and uncertain geopolitical conditions. AI presents incredible creative opportunities but must be balanced by responsible stewardship. Creators, viewers, and advertisers have more choices about where to spend their time than ever before and platforms like YouTube need to deliver across a range of formats while investing in the policies that protect platforms from real-world harm,” Mohan said.