Have you noticed the rise in edutainment content? Edutainment content is a blend of both education and entertainment; it is rapidly shaping the form of content available on the internet but why is there so much rise in demand for this content and are boring content not really able to make their space on social media

The doom of boring content? 

Yes, boring content is dying today people want content not just for learning but entertainment and if we talk about this then in reality consumers want the best of both the worlds i.e entertainment and education. Learning has evolved over time, any sort of heavy-text content or something which feels more like a lecture is doomed. 

Let’s also explore what are the possible reasons for this shift:

1.Shortened Attention Span:

Today people’s attention is very limited, everyone is looking for short form content and instant gratification, content which is not able to hook the viewers within the first few seconds of the video will be skipped instantly.  

2.Text Heavy= Passive: 

People do not like watching text-heavy, hard vocabulary content, they want simple and easy to understand content otherwise there is passiveness (No interaction). Viewers want content not just for the sake of watching but also for engaging.

3.Expectation of personalization:

Following a trend is good for short term strategy but now consumers look for personalization i.e. Personal idea, aim, distinct feature and that’s what helps to survive and grow your content in long-term. 

4.Content to learn:

One question is very common to content now. Did viewers do anything from your content? Did the content have engagement and by engagement it means not just likes but conversation or point of view sharing in the comment section or dms. 

Tips For crafting good edutainment content:

1.Have clarity about your niche:

Ask yourself these three questions before making a content- Why are you creating this content? Who is your target audience and what result do you want from this content?

2.Use Storytelling:

Viewers today love content which displays a story, personal experience or something you have absorbed in real life. Add your experience and viewpoint in your content to engage the audience.

3.Add Hooks:

As said earlier hooks are important, make something intriguing so that your target audience can’t get past the video.

4.Use Visual Content:

When visuals are added to a content, the content becomes more attractive, it also generates interest in the mind of consumers.

5.State Facts:

There are tons of facts that many viewers do not know when you add facts into your content it makes the content sound interesting. 

6.Keep content short and engaging:

As the attention span of the audience is short, long form content even should not exceed a time limit of 15 minutes, it’s always better to convey your idea or message in a short yet engaging content

Conclusion:

Evolution is inevitable and so has learning evolved. Consumers today want to learn but with a touch of entertainment as learning anything today is not expected to be complicated but simple and entertaining contents fulfill that need. It’s always better to evolve and change with the time so if you also follow the traditional lecture method the best advice is to evolve and experiment with edutainment content. Ytviews as a social media marketing organization has always supported creative ideas whether inside or outside the organization, if you need help to enhance your profile, increase your reach or strategic consulting you are always welcome to consult us.