After all these years we can say that YouTube is dominating the long-form video-based content, and it will be a perfect idea to start your personal brand on YouTube  and give your content a chance to communicate deeply and promote it as much as you can. 

Welcome to the very last part of How to build a personal brand and today we will tell you some big, uncommon things that can help you build and grow your personal brand on YouTube. So, stay hooked and keep scrolling to know further. 

Let us first start with the basics of starting a personal brand on YouTube.

The Basics:

 1.Choose a niche:

Working on too many different areas reaps no benefit and instead confuses the algorithm so choose one area of interest and stick to that. 

2.Stay Consistent:

Sometimes growth can be slow but that should not kill your vision and purpose to be on the platform, have patience, post consistently, look for the perfect time to post as well as the days.

3.Be Authentic:

People on social media today appreciate authenticity and want to see the real side of you and your personal brand.

4.Solve a problem:

A personal brand without a solution to a problem will disappear into the ground. For instance: Helping brands with clear human content work. 

5.80/20 Rule:

According to this rule your content and promotion should be divided into 80% niche related (purpose of the brand) and 20% related to promotion of the brand. 

These were the basics but here’s what will help you be different. 

A ‘Niche = Community”:

If till this day you were considering niche to be just a topic, change it, instead focus on the community related to it. Ex: Guiding freelancers to become visible and earn more. Here you are focusing on a community as well as a topic and that is the real meaning behind niche. So, while making content for YouTube keep in mind to address the community on YouTube.

Your Brand is the actual style:

By authenticity we mean that you have your own unique ways to present your brand, a font, a color, a theme that your brand carries. So, decide your own theme and present it on YouTube

The First 30-90s determine success:

The algorithm supports the content which has initial engagement and then only it further pushes itself. 

Brand Account:

Instead of choosing to move forward with a personal account, create a brand account that will help you have a separate public identity and allows you to share the access of your channel without actually giving the password to your manager.

Let us move back to the 80/20 rule:

As the famous rule suggests 80% content and 20% promotion. The best way to focus on the 80% parts from your side is putting full time energy and brainstorming into creating your content and defining your brand voice and presence. The rest 20% can be outsourced and entrusted in the hands of a marketing agency and that is where Ytviews can help you, we as a social media marketing, branding and promotional platform help you with promotions and campaigns as per your need and ensure 100% organic reach via our legal and ethical promotion and campaigns methods. This will help you grow both by your efforts and smart work. 

Conclusion: 

Personal Branding is a fantastic idea to give your vision a shape, and this can be the best when you are hardworking and strategic at the same time. The hard work is your creativity and learning beyond your work to build a platform and strategy is the smart move you take to grow your personal brand. We as Your Trusted views ensure that you get the right audience and your voice can reach the one you are targeting. So, choose growth with Ytviews today.