Directly hoping to exercise without warming up gives every human pain and cramps, right? Same is with marketing you cannot just directly launch a personal brand one day and expect people to engage and trust i.e. where ‘Pre-Launch marketing’ comes for aid, where you generate curiosity, give hints and gain initial audience. 

What Pre-Launch Marketing is?

Pre-Launch marketing means the initial actions taken to create a buzz, curiosity and anticipation for a product or service before it officially becomes available. The main goal of Pre-Launch marketing is to drive traffic (potential consumers). 

Why social media as a medium?

Today the market scenario is quite different from what was once only available in physical form, today people first search on social media to know what all products or services are available and then do a deep research on the product or services they choose to buy. Today nearly 5.2 billion people use social media and all of them are potential consumers if we use social media in the right way.

How can social media help?

Turning Visitors into Potential Customers-

The goal of pre- launch marketing is to drive customers and yes it can be achieved. Make use of features like Paid ads and Content marketing to let the customers know what you are planning, how you are moving towards your goal.

Initial Storytelling:

Today’s audience do not want polished ads; they want to know the idea, the story behind a brand, the problem a brand’s product or services is solving. Mark your presence on different social media platforms and as every social platform supports different forms of content, it is beneficial in one way as storytelling can be done in different forms.

Creating Hype:

By the word ‘hype’ we do not mean a zeal that fades away quickly but something that supports storytelling and curiosity generation. Social media features like Polls, Ask me anything, Stories keep the audience engaged; let people guess what is cooking behind the scene. 

Announcing Early Bird Offer:

When it comes to freebies almost all of us love it; social media can be used to convey messages related to early bird offers or to run contests through online mediums. Consumers will participate and even if they do not win the excitement will definitely yield some value. 

Influencer Marketing:

Social media is a great way to collaborate with influencers which helps build initial trust and also increases the volume of audience available before the actual product or service goes up. Influencer marketing is a great way to communicate about your product to the audience on social media. 

Collaboration Opportunity:

When as a brand you stay active on social media and engage on the platform the chance of future collaboration increases and you can actually land up with a good collaboration opportunity even before the launch. So, social media here will act as a portfolio and as a proof of your presence.

Organizing a Pre-Launch Seminar:

A large group of people all excited about a pre-launch party is a huge win and a medium of celebration which can’t be fabricated. But the information can definitely be conveyed via social media. Platform features like- reels, stories, small text posts can be used for the same. 

Running Audio Ads:

Platforms like Spotify and Pandora have an add option which can be utilized to convey the pre-launch information in a simple yet economical manner. 

Final Take:

 Success can’t directly be achieved. We need to take steps and yes, every small step matter as a proverb says small drops make an ocean. Similarly, Pre-launch marketing via social media is a small yet significant effort that a brand can make to boost its reach and drive traffic. There are many more ways in which one can enhance their reach. All that is needed is the correct guidance, which can be gained from the right source, so keep looking up for that help.