Do you also want to earn as a content creator? Like, who doesn’t want to earn money!

Nowadays, we all see the flood of influencers and creators flaunting brand collabs and their post screams success. They are partying or some are showing off their luxurious car.
We as an audience of course think they are making in lakhs just by posting a few videos and making content online.

Well, that is deeper than we think, so let’s look into that.
Behind every viral reel lies a long queue of creators struggling to even make Rs.10000 a month, then what is all this we see on the internet?

Mask of Fame

influencer economy is booming and this is true but when we look at the stats, not everyone is actually cashing in. Yes there are many big creators who are signing six – figure brand deals but there are immense numbers of micro-influencers, those who are hustling for free products and for small amount like ₹500 collaborations.

If we talk about the real stats and what actually market figures say till now..
most of the micro influencers ( with less than 50k followers) earn between ₹5000 to ₹20000 in a month that too irregularly.
So from where they are actually making money then ?
Basically not from YouTube and Instagram payout but from part- time jobs , freelance and side gigs.

The question that comes – Why do they even hustle on social media?

Some do it for fun, like they start with the fact of just making videos for the video and not to get anything out of that , some does it for fame – to get in the limelight and gain their own fan base and audience, to get noticed and recognized.

Some do it for the passion, and some for the money—those who are doing this for money are hardly aware of the fact that platform payout is not what they should expect, but they never got clear by the fact.

It doesn’t matter if someone started for fun or started for a mission to be an influencer; somehow, every creator and influencer wishes to earn out of it, and if not money then definitely fame.

Going through a post on Reddit, saw one user summed it perfectly

‘Everyone is chasing fame, but only a handful can pay their bills with it’

Now let’s look at this that why most of the influencers are earning less

1. Competition – Now everyone wants to create reel , to get viral or to achieve a certain level of stability in content creation, millions are creating the same kind of content so standing out in that crowd is absolutely hard to achieve .

2. ⁠Brands are aware of competition—Brands are also aware of the fact that how to take the advantage out of them and their following and brand know even the hunger of creators for visibility so there are times brands offer free products instead of real payment.

3. ⁠Low CPM—When we talk about countries like US, YouTube add pay far less here in India . Even viral videos get paid only a free thousand rupees.

Final thought

This, we all know that market has filled up with creators and influencers all around from Cannes to golden ring award influencers are every where.. whether it’s brand collaboration or talk show inspiration influencers have captured every market, because of mass numbers and people consumption. But this is also truth that some of them are actually taking it seriously , thinking of long-term growth, building niche and not just chasing the numbers

Creators should remember

Don’t quit your job after one viral reel
Try to focus on connection and not just followers. Focus on your content and the reach of your content
Figures can reach you after some time, too.