Instagram just gave us a sneaky but super useful new update, you can now pin your own comments to the top of your posts.

At first, it sounds a little old news as this feature isn’t new to users as other platforms had this
already, just like Tiktok. But when you think about it, what makes it different is that Instagram is
changing the routine for creators, brands, and even casual users who love adding extra context
(or, let’s be real, forgot to include something in the caption).

From Pinned Audience Comments to Pinning Your Own

Up until now, Instagram only lets you pin other people’s comments. Since 2020, you could
highlight up to three replies from your audience – usually the ones who resonate well with your
contents.

Now, Instagram is extending that power to creators themselves. Which means that if you want to
add extra info, drop an update, or simply give your words a little main-character energy – you
can pin your own comment right at the top.

Why Pinning Your Own Comment Is Actually Useful

This update may seem small, but it opens up a ton of possibilities:

● Caption overflow. Ever had too much to say for the caption box? (Same.) Now you can continue the thought in a comment and pin it for everyone to see.
● Real-time updates. Product out of stock? Event time changed? No need to rewrite your post, just pin a fresh comment with the update.
● FAQ central. If people keep asking the same question, pin your reply so it’s instantly visible.
● Extra personality. A witty aside, a cosmic thought, or just a heartfelt thank you. pinned

comments let you amplify your own voice in a playful way.

How to Pin Your Own Comment 101

The process is pretty simple:

1. Post as usual.
2. Drop a comment under your own post.
3. Swipe left on it.
4. Hit Pin.

Done. Your words are locked to the top, alongside up to three total pinned comments (a mix of
yours or your audience’s). The one catch? You still can’t pin clickable links as Instagram’s keeping that door closed for now.

Why Users Should Care

For creators and brands, this is more than just a “cute” feature. It’s about control. You get to
navigate the conversation, highlight what’s important, and keep your content organized while
still sharing extra context.

It may not be as flashy as Reels or Stories, but in the day-to-day of content creation, little tools
like this help you communicate better and keep your audience aligned with you.

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