Thousands of followers, yet your views swing wildly from post to post. One video pops, the next dies silently. Most creators blame the algorithm, but that’s a lazy excuse. The real problem is misalignment. When your content speaks to different people every time, neither your audience nor the platform knows what to do with you. Random content creates random results, every single time.

Visualize Your Perfect Viewer

Growth stabilizes when you stop creating for “everyone” and start creating for one person. This is your person of impact. The individual who benefits most from your content. Picture them clearly, give them an age, a role, mindset and daily frustrations. When you aim every hook, example and story at one real human, your content stops sounding generic and starts feeling personal.

Target Real Struggles

Attention isn’t earned by broad ideas, it’s earned by naming specific problems. Creators struggle when they talk around pain instead of into it. If your viewer can’t instantly recognize their struggle, they scroll. But when you articulate a frustration they live with daily, engagement rises naturally. Relevance beats creativity. Always. Solve one clear problem per post.

Promise Clear Transformations

People don’t follow content, they follow outcomes. Your audience needs to know what changes after they watch you. More clarity? More leads? Or more authority? When your content consistently delivers a visible transformation, viewers return with intent. This is exactly how, trust compounds. Random advice builds nothing. Predictable outcomes build loyalty, retention and long term growth.

Remove Content Randomness

Most creators fail in execution, not theory. Write your audience profile down and keep it visible. Review it before posting anything. If a sentence, example or hook doesn’t serve that exact person, cut it. This discipline removes randomness. When the same type of viewer engages repeatedly, the algorithm finally understands who to push your content to.

Conclusion

Consistency isn’t luck, it’s clarity. Inconsistent views aren’t a platform problem, they’re a focus problem. Define one audience. Speak to their struggle. Deliver their transformation. Repeat. Do this long enough and you stop being a random creator and start becoming a specialist. And specialists don’t chase views, they attract trust, engagement and superfans.