How to check Instagram Reach and Impression on your Content

by Alankrita Pandey | October 9, 2025

Whether you’re posting for fun, for business, or just to share your life with your friends and followers, the numbers that reflect how your posts perform speak volumes. Of the countless metrics you’ll hear about, two of the most important are reach and impressions. You need to understand that difference, because it shows you not just how far your content is traveling but also how deeply people are interacting with it and returning to it.

What’s the difference between them?

Impressions demonstrate how many times your content was viewed in total despite whether these were repeat views from the same individual.
Reach lets us know how many different people have viewed the post.

For instance, if 1 person has seen your post 4 times, then it’s 1 reach and 4 impressions.

Let’s see how to check them—

1. Switch to a professional account—

Need more info on how your content is reaching and impressing others by switching to a professional account.

Head over to your profile—tap the three lines, a menu icon at the upper right here. Select settings and privacy. Now that you’ve leapt into the professional account status, you’ll quickly have access to Instagram insights and keep an eye on how all your posts perform. You will have it once you switch to a professional account, then go to account type and tools.

2. Go to insights.

Once you do, tap the insight button on your profile. You’ll see a summary of what’s happening with your account, such as reach, impressions, profile visits, and followers. You can see what time and what days your audience is most active, so it will be easier for you to choose which type of content needs to be uploaded in the future.

3. Check for each post or reel

Open any post or reel and tap “View Insights” just below it In there goes reach, and there goes insight

Reach: The unique account that could have seen your content.
Impressions: Cumulative views (including multiple views from the same account)
Engagements: shares, comments, likes, saves

Why it matters

Knowing the distinction between reach and impressions helps you learn what’s effective and which of your posts are bringing new eyes through the door or encouraging familiar ones to keep returning. You could keep pace with the content strategy by learning this information.

Higher reach reflects that you are able to bring new users into your account. More impressions mean that your content is viewed and revisited by the users—it’s also a sign that your target audience loves the content.

In short

Just by keeping an eye on these insights, you’ll be led in the right direction towards producing more of the type of content that will actually resonate with your audience. When you’ve got a sense of who your audience is, people aren’t just posting things; they’re posting things for a reason. It’s really important to note features like these—they speed up your game.