Are you thinking of ways through which your content can gain reach? Do you also want to make your content difficult to resist? Ytviews is here for aid. In today’s Blog, we will tell you a secret 🫢. Secret of hooks, the psychology behind it and 3 such hooks which can make your content a scroll stopper so let’s begin.

What Is a Hook?

It is not your normal hook to hang something on it. It is a ‘Content Hook’ which means a way of beginning or opening something in a manner that easily intrigues a person’s mind and makes a person watch or read your content, basically a captivating opening. It can be anything – a headline, a visual, a graphic, opening line. Today, hooks are essentially designed in a manner that makes the viewers interested in a content.

The Psychology behind ‘Content Hooks’:

Content hooks work by tapping into the curiosity or urgent needs of viewers. Also, there is a deep psychology and wired structuring of mind:

Cognitive Dissonance:

It means a mental discomfort experienced when holding conflicting beliefs, secrets, etc. So when in hook we present an incomplete idea the mind creates an itch that compels the user to click on the content.

Pattern interruption:

when we humans explore social media with each scroll we enter into a pattern and hooks act as a school in this pattern thus breaking it.

 Relatability of hooks:

Hooks that seem like a personal happening with a person or real-life experience make people stop.

FOMO Trigger:

Emotional triggers, surprise or the fear of missing out causes immediate action. 

Three Hooks that will help you stop your target audience:

1.Unpopular opinion: …” (share your unpopular opinion)

2.The craziest thing just happened; you will never believe it….”

3.Having trouble …? This post should solve your problem!”

Conclusion:

Your content can be very good, yet the reach may be down, hooks help you to drive traffic on your content all you need to do is to put some effort into framing it. But it should also match your brand voice and niche. Apart from hooks there are more ways that can help you enhance your reach for more such updates. Keep a look at Ytviews blogs and websites and increase your chances of becoming visible.