Posting for too long but not getting views? Or you are a new creator overwhelmed with the complete social media algorithm, rules and working process. But Ytviews as a social media branding, marketing and promotional platform is there to help you with the confusion.

Today we bring you our first ever serialized blog where we tell you how actually social media works and you know what is the best part? We are going to mention some really insane and uncommon truths that you are missing out on. So, keep scrolling and learn what actually social media is now in 2026 and how it functions. 

The Media Theory:

Yes, you read it right, social media is not a social platform anymore, instead it is only media platforms, and this happened during the post pandemic period when tik-Tok (a media consumption platform) became utterly famous and other platforms started following the same pattern as well.

The Difference:

When social media was social it actually meant connecting with the people who were socially connected to you which means the followers. But when it comes to the fact that it is only acting as a media consumption platform it means connecting you with your non-followers/strangers as well. 

The Concept of Audience Matching:

The concept is what its name suggests, it is a process of matching your profile and content with your target audience. All the social media wants to retain the viewers to their platform, and this is how it works. 

Step 1: You post a video

Step 2: Instagram receives the signal

Step 3: People start engaging with your post

Step 4: Again, your content signals that the video is worth watching and the Instagram algorithm pushes it. 

Now, the actual benefit you will receive is from the engaging step and that is where the role of audience matching comes. Where the algorithm pushes your content to your target audience who are interested in seeing the content you are posting. For the correct audience matching you need to keep 2 big points in mind and some simple yet significant steps which are discussed below. 

The 2 Big Points:

1.The topic of the video 

2.Profiles of the viewers that watch the content 

These two parties play the key role in ensuring that your content reaches the right audience who actually are interested in the topic and watch your content. 

The Significant Steps:

1.Be Focus on your Niche:

Niche plays a very important role in deciding who your target audience will be. Pick one topic and then move forward with making content on the same topic. Do not post topics related to different niches on one single page.

For ex- If you are interested in Art, Fashion and Beauty keep separate pages for each topic. As when you combine all in one the algorithm gets confused as to who is your actual audience. 

2.Hit One Topic:

Hit one topic again and again for months this way your algorithm recognizes your niche and can clearly understand your goal of making content. 

3.No Invaluable content:

Remember every social media platform today wants its creators to post valuable content which helps the other person consuming their content. The algorithm rewards valuable content. 

4.Platform specific:

It is important to understand that every platform supports a different medium of communication. 

For example: A professional life story telling would work on LinkedIn but not on Instagram however Instagram will definitely support UGC content. So, decide your niche and platform of use wisely. 

5.Hooks and Captions:

Hooks and captions today play a much wider role in describing what your content is about than anything else. The search engine now catches key-words and identifies what your content is about. 

Final Take:

The above mentioned steps are very significant but any page can’t operate properly without a strategy like promotion, campaigns especially when you need to hit big, these things may be additional but yet important and when you need to focus on creating content the best thing is to outsource your extra works and you can definitely trust Ytviews for that work. We help you build organic reach through legal and ethical methods not only that our promotional services are rated one of the highest by our clients so do not be hesitant to start your growth journey with us, you are just one click behind from success.