So China just dropped a new rule, and it’s a big one, if you’re not officially certified, you can’t post medical or health-related content online anymore. Yep. Health creators basically need credentials now. Honestly? This is long overdue.

The country’s top agencies, the Cyberspace Administration, National Health Commission, and a few others, teamed up to make this official. Their main reason? To stop misinformation and make sure people aren’t learning medical facts from random influencers with ring lights.
What the rule actually says

Here’s the short version:

If you’re talking about medicine, treatments, healthcare products, or medical science online, you now need to prove you’re legit. That means having an actual medical licence or being tied to a recognized institution.

Platforms are now required to verify all that before you can post. If you already run a medical or “health education” account, you’ve got about two months to get certified or… well, you’re uploads stop there.

They also added a few specifics:

● You have to cite real sources.
● If your content includes any AI-generated info, you need to say so.
● No sneaky ads or links to health products.
● And absolutely no pretending to be a doctor.

Basically: if you’re not a verified medical pro, you can’t play doctor online anymore (as things should be in the first place).

What’s still a bit unclear

It’s mostly aimed at creators who make health-science content, so not every wellness or fitness creator falls under it. But yeah, the lines blur. Like, can you still talk about the business side of medicine? Or trends in healthcare? Nobody’s totally sure how far it’ll go yet.
Enforcement details are also fuzzy. Will platforms actually check every account? Or just the big ones? Guess we’ll see.

What it means for creators

If you’re creating health or medicine-related content in China, your only option now is to get verified. If you’re outside China, though, this still matters, because it shows where things might be heading globally.

The internet’s been full of “miracle cures” and wellness scams for too long, and regulators everywhere are paying attention. So even if you’re a storyteller, infotainment creator, or myth-busting type, this is your reminder: label your content clearly. Say it’s for education, not advice. Be upfront if something’s AI-made. And if you’re mixing in health talk, source it properly.

Big picture

The idea actually makes sense, less misinformation, more credibility. But of course, it also raises that classic question: at what point does “regulation” turn into “restriction”? If only verified professionals can talk about health, some genuinely good creators might lose their space to educate or simplify things for people.


Still, it’s a signal. The internet’s moving away from “post whatever” energy to “prove it or pause” energy. And honestly? It’s not the worst shift, as long as it doesn’t silence the right voices in the process.