Want to build a personal brand on Facebook? Then you are reading the right blog. Ytviews as a social media marketing, branding and promotional platform deals with social media every day and based on our observation and what has helped our clients and us to leverage our growth on Facebook, we want to share and guide you with the same. Keep reading to understand the tips and guides presented by us in the simplest manner.

Before starting we want to tell you that we have two more blogs written on this topic covering different social media platforms, for a complete guide to check out our previous blogs.  

Your Brand and Identity:

1.Identify Your Niche:

Social media is like an ocean if you do not know where you have to take your ship, it is bound to get lost. By this we mean you need to be clear with your goal as even the algorithm understands your profile better when you stick to one niche.

2.Optimize Your Profile:

Maintain the bio section, the profile photo and the cover photo properly. It should showcase- Who you are , how you Help, what you do

Create Content and Boost Engagement:

1.Master the game of Formats:

By formats we mean the form of content on Facebook, make use of reels for views, live for interaction and stories for daily update. Every form of content supports a benefit, and you need to master it. 

2.80/20 Rule:

This rule says 80% of your content should be edutainment (Educative yet entertaining) and the remaining 20 % to be promotional i.e. about why people should follow your brand on Facebook.

Bonus Tips:

1.Be Authentic:

Present who you are, people today do not like filtered content, they want to see the real you, the real voice and vision behind your personal brand. 

2.Grow Your Network:

Connect with people on Facebook of your niche this helps to train the algorithm and also helps you to get collaboration opportunities. 

3.Join/ Create Groups:

Creating a group on Facebook is no random move but a critical one to build a community, it helps your audience stay updated with your recent content and engage with you more properly. 

4.The Audience:

Facebook today is used less by the young generation so if your target audience is beyond the gen-z or alpha, basically senior citizens or people in their 40s-50s then Facebook is the best for you to start with personal branding. 

Key Takeaway:

 The above points are crucial and especially the 80/20 rule. This rule can be well followed when you shift your focus towards creation and outsource the promotional work to a specialized agency and there is Ytviews for your help, we help with promoting your content with our 100% organic. Legal and ethical methods. Our team is 24/7 available for your aid, converting your doubts into solutions quickly. So act smart and strategic and build your personal brand on Facebook with proper promotions and campaigns with Ytviews.