Another day, another chaos! Social media platforms are always in a long-running pattern for trending top charts. But, are all these efforts worthwhile? Do they get any credibility in exchange for losing loyal customers?

Lately, YouTube has become the hot talk of the town because of its 90 second advertisements that cannot be skipped and it has certainly become everyone’s cup of tea! It sparked rage and confusion among its subscribers, which open a whole new discussion on platforms like Reddit and X (formerly Twitter) etc. The real question is, “Does YouTube really update the old advertisement feature, or is it just testing?”

Where Did the Rumour Start?

The viral statement first appeared from a user who was the subject of it while streaming a 40-minute video. Soon, the screenshots shared on various platforms like Reddit which later shared on various platforms became evidence for many users. As the rumors spread like wildfire, people came out with new claims that the streaming platform was testing out this. Thou, this scenario confirmed that YouTube verily launched 90-second unskippable ads.

The Reality Behind the Claim

However, the reality is completely opposite to what Team YouTube responded to and shut down all rumors. In response to a Dexerto user post about the issue on X, Team YouTube confirmed with the following statement:

“ YouTube does not have a 90-second non-skippable ad format. This isn’t something we are testing right now. We’re looking into this further.” This indicates that the mistake is unintentional and they will fix the bug sooner.

Why Are Users Seeing Longer Ads?

The streaming platform usually has non-skippable ads with a duration of around 15-20 seconds, which has now also changed to 30-seconds according to new Google policies. Moreover, most viewers, in some cases, such as on TV apps or while conducting some particular testing experiments, are likely to see lengthy ads.  There are also a few reasons behind this:

• Testing new ad features for revenue optimization.
• Device differences, specifically on smart TVs.
• Ad-blockers may sometimes lead to longer or more frequent ads being shown.

Final Verdict

It is a total misunderstanding of the statement about YouTube has started showing its users 90-second unskippable advertisements. This might be true for a brief period of time, but users can stream the site as per normal.

Leave your comment below and tell what you think, is it really a glitch made by YouTube or whether its a test that may apply in the future for more revenue?