You can pitch their business in your igtv, reel, or stories for a certain amount of rewards or freebies. But getting a brand to collaborate with you has become really competitive.

So, let’s see how do we bag some paid collaborations!

Know your worth

Always keep in mind that follower count is not everything. Find brands that represent the same niche as yours and approach them. Make them realize why you are the appropriate person for promoting their brand.

You can do this by gathering information about the brand from google or YouTube, getting as much info you can, and trying to understand their preferences. By doing this, you will be able to get the right speech to pitch the brand.

But keep in mind while you pitch how unique your platform is, you need to give what the brand needs, meet their expectations.

Best way to approach the subject of budget

The most important thing is that you need to sound confident and professional. Find the perfect brand for you which really resonates with your niche and audience. Do not jump into numbers with a brand immediately. Especially if you are a beginner you have to be prepared for unpaid collaborations in the beginning.

After working with a brand for a while when you feel the need to be paid, initially just send them your pitch and a media kit. The media kit must be well detailed containing your blog analytics, Facebook analytics, Instagram analytics, your posts on Instagram and YouTube, as much detail as possible.

It should contain every possible thing that you can offer the brand. You may include your past collaborations if there are any. Now if the brand responds by saying it does not have a budget for influencers, it is up to you if you want to continue.

If you decide to do this campaign unpaid, you can simply ask them to at least share your content on their social pages which will give you exposure and maybe some more followers.

How much to charge?

You should come up with a rate to represent any brand if you decide to do paid collaborations. You must start calculating your rate by deciding how many hours you would spend on each content and accordingly set your hourly rate. Keep in mind that you can not go higher than the initial rate that you demanded.

You should also set different rates for different types of content. make sure that you show the breakup of your total rate when you pitch it to the brand. This makes it easier for the manager or the agent you are talking to.

For example:

2 * Instagram stories: 200 INR

1 * YouTube video: 500 INR

1 * reel: 300 INR

You may increase your rate as you take on more work. You should also include costs of travel and photography.

How should you ask a brand to pay you?

If you hold something of value to the brand, they will pay you. Don’t be afraid to ask for payment as what matters the most is your quality of content. Articulate your ideas to the brand which will help you to stand out even if you have fewer followers than a certain blogger.

While pitching your rate to the brand, be sure to include relevant statistics such as how much traffic your blog generates, map out all the details as much as possible, include your ideas, strategies, and your reasoning behind the rate you demanded.

Final words:

Have confidence in yourself and provide the best quality of content possible. Remember that asking for payment is not selfish no matter what is your follower count. You might upload content for free when you start but it is only a part of the process. Don’t forget to be professional and serious about what you promise the brand and the rates you demand.

Let us know how you used these tips to get your first paid collaboration in the comments!

The post How to Land a Paid Collaboration! first appeared on YTVIEWS.IN.

Let’s see in detail

Especially as a creator or an influencer, it provides a huge hype to have your content go famous and viral. This is why influencers stay ahead of the curve to adopt new kinds of strategies to promote their content. There are common provisions of using hashtags, engaging actively, sharing content in common groups, cross promoting of content and so much more however it takes a strenuous amount of effort and patience to get anywhere near the competition let alone get ahead of them. 

Instagram paid promotion-

However, Instagram itself provides paid methods to sponsor and promote your posts in order to reach out to more audience, attract traffic, create active engagement, and more profile visits. All you need to do is choose the option of promotion in settings and then choose the kind of promotion that is for more profile visits, more website visits, or receive more messages. You can choose the duration and the budget along with also targeting the specific audience that you want your post to reach out to.

The question that arises is that is it worth it? Is it worth it to buy paid promotions extended by Instagram to promote your posts? 

Well there are both pros and cons that needs to be assessed before you jump right onto availing Instagram’s paid promotion- 

Pros-

1. It helps you to reach out to new target audiences and showcases your posts to an active group selected by you on the basis of age or location. 

2. A great improvement in engagement insights especially when it comes to boosting posts that are already doing well. 

3. Attach CTA for your business posts that you want to promote which is a great effective way to magnetically pull more leads and revenues. 

4. You can actively choose the budget and the duration yourself as to how long you wish to promote your content for. 

5. Lasting effect which stays active for a good period of time showcasing effective results and boosting your profile organically.

Cons- 

1. The promotion works well only if you have a strong existing profile with good content as the promotion may attract people but will not get them to stay for long if they do not resonate with your content. 

2. Your post will not be promoted among multiple audiences but only the one that you selected which may lose its effect after a short time. Thus, you can only target and reach different audiences one at a time depending on the group. 

3. Not a lot of wide options as upfront you only get to choose from profile visits, website visits or boost in messages. 

The idea is that it depends on you to check out if the promotion seems worth it because if you have an already strong existing page which potentially wants to reach out to a wide range of audience at a consistent pace then the paid option is not such a bad idea, however if you want more options and different categories then you should explore for more ideas and research before.

The post Instagram Paid Ads – Are they really worth it? first appeared on YTVIEWS.IN.